Color masterbatch is a type of additive used in the blow molding process to introduce color to plastic products.

In applications like the automotive industry, color masterbatch is used for color coding various components or parts to aid in assembly and identification. Blow-molded packaging for cosmetics, lotions, and toiletries frequently uses color masterbatch to align with brand aesthetics. Color masterbatch is commonly used in the production of colorful and safe plastic toys for children