Color masterbatch is used to add color to plastic and polymer-based building materials such as PVC pipes, vinyl siding, gutters, window frames, and fencing. Color masterbatch is used in plastic cladding systems, which are used to cover the exteriors of buildings. These cladding systems can be manufactured in various colors and patterns to enhance the building's visual appeal.

In commercial and residential buildings, plastic flooring materials such as vinyl flooring and laminate flooring often incorporate color masterbatch to achieve different color options and patterns. In construction, color masterbatch may be used to produce safety markings on various materials, such as pipes, wires, and equipment, to indicate specific functions, hazards, or safety protocols.