Competition amongst device companies in the institutional market has energized the use of colors for brand recognition amongst physicians, nurses, and other healthcare providers. With the rise in home healthcare, many devices are now entering consumer markets where branding and aesthetics help influence the buying decision.

Masterbatch pellets are combined with natural resin prior to processing, creating a ‘salt-and-pepper mix’ that is then melt blended in the extruder or injection molding machine. Master batches are blended in a specified ratio, known as the let-down ratio (LDR). Let-down ratios are typically 20:1 up to 50:1 (virgin resin to masterbatch), or five percent to two percent loading percentage. The designed use level for a given masterbatch depends on the desired color, pigment types, pigment loading, and anticipated processing machine characteristics. We have introduced ProVital+ Colors, a range of medical-grade colour solutions specifically designed for pharmaceutical packaging, medical devices and in-vitro diagnostic equipment.